We design for a world worth inheriting. We believe healthy habits start young and holistic well-being can be experienced lifelong.

Our products are made with the highest quality ingredients responsibly sourced from Mother Earth. We care for your skin and the planet at the same time so that you can enjoy the great outdoors!
We're dedicated scientists, designers, and parents creating clean and effective products with proven performance that benefit your skin, while also having a positive impact on the planet.
Everything we do, from ingredient sourcing to packaging and fulfillment, is guided by our belief that we can create a future where we meet the needs of all within the means of the planet. Learn more about our approach at MerMaven.

Our Promise:

Family-friendly: intentionally formulated to be safe for all ages and skin types

Nature-positive: with high quality, sustainable, and regeneratively grown ingredients

Non-toxic: free from fragrances, parabens, petroleum, silicones, and sulfates

Note From Our Founder

I love a sunny day and the magic of play! What's better than a fun-filled day outside?

Those days can be so engaging that sometimes the not-so-pleasant after effects can really sneak up on you...the sunburns, wind burns, bug bites and other irritating stuff.

As a mom, I've learned outdoorsy time is much more enjoyable when you can comfortably soothe and restore afterwards.

I've combined my years of experience and expertise in life sciences and sustainable design to create a simple yet powerful product that helps keep your skin happy, so that those sunny days are forever cherished memories.

Warmly,
Michelle

With high concentrations of vitamins and minerals, our ingredients increase hydration, improve the skin barrier, reduce redness, relieve sensitive skin, increase skin luminosity and are anti-inflammatory. 

Our hero ingredient Big Kelp Hydration™ is derived from regeneratively grown kelp from pristine Alaskan ocean waters. It's a restorative bioactive that forms a moisture-binding layer that leaves even the most sensitive or irritated skin smooth, supple and ultra-replenished. It combines the proven performance of plant extracts with a low carbon, zero waste, fully traceable supply chain.

And did you know that regeneratively grown kelp has the power to remove carbon on land and sea, reverse ocean acidification, reduce methane production in livestock, rebuild marine ecosystems, enrich soil, address the global plastics problem, and provide for farmer livelihoods? Amazing and true! Learn more at GreenWave. 

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